In Jasper Colin Research, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.
In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences - some more product-focused than others. And although it is put together like an e-book, the two are written quite differently.
Whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.
Jasper Colin Research industry content team creates whitepapers to educate our client's audience about an issueor explain and promote a particular methodology. They're advanced problem-solving guides. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.